A Comparison of Service Quality Perception in Real Estate Brokerage Between Taiwan and Thailand
نویسندگان
چکیده
This study aims to compare customer perceptions about service quality of real estate brokerage firms in Thailand and Taiwan by using Parasuraman’s SERVQUAL scale. The results indicated that: (1) all five dimensions of SERVQUAL scale have significant impacts on consumer perception in both countries; (2) the five dimensions’ weight ranking order is not the same in both countries; and (3) There was no significance difference between respondents from both countries in total service perception on their respective country’s brokerage service except for minor differences in Tangible and Assurance factors.
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